01
New companies at launch
A clear, consistent image for the first contact with the audience.
Corporate style
and brand identity
We bring the logo, palette, type, and media layouts into one recognizable company image.
From UAH 45,000 · 10–20 working days. We quote after the brief — scope depends on the media list.
Studio in numbers
0years on the market
0+corporate styles
0designers
0projects
0+market niches
Who needs identity
02
Businesses without a unified style
Every vendor designs differently — the brand stops being recognizable.
03
Chains and franchises
Dozens of people reuse the style — clear rules are required.
04
Entering a new market
A new segment needs a mature, consistent company look.
What you get
Logo, corporate style, brand book, visual concept, media design, palette and type.
01
Logo and versions
The mark and adaptive variants for signage, screen, and print.
02
Color palette
Brand colors with codes for correct reproduction.
03
Type system
Font pair and hierarchy for all media.
04
Visual concept
A style direction that matches brand character.
05
Brand graphics
Patterns, icons, and composition principles.
06
Media design
Layouts for your business — from stationery to packaging.
07
Brand book
Usage rules for your team and vendors.
08
Source files
AI, EPS, PDF, SVG, and PNG for print and digital.
Corporate style cases
Identity examples from the ZOND portfolio.
Identity on real media.
How corporate style looks in communication and on products.
Process
01
Briefing
We clarify goals, tasks, and expectations.
1 day02
Research
Market, audience, and competitors.
2–3 days03
Concept
Logo, palette, type, brand graphics.
4–8 days04
Presentation
We show the style on media and revise.
2–5 days05
File handoff
Layouts and usage rules delivered.
1–3 daysWhy ZOND
Longevity
Solid design stays relevant for years.
Precise fit
The style matches brand character and positioning.
High adaptability
Layouts work in print graphics and digital.
Ready system
We deliver a brand book and templates for your team.
Why ZOND, not freelance or a generator?
| Criterion | ZOND | Freelance | Generator (AI) |
|---|---|---|---|
| Input | Market analysis | Client brief | Text prompt |
| Scope | Full system | Separate layouts | One mark |
| Style rules | Brand book | By agreement | None |
| Rights | By contract | By contract | By license |
Reviews
Real client testimonials from completed ZOND projects.
Digital Residence
Thank you to the ZOND team for working with us on the full brand book, graphic design, and presentation for Digital Residence. It was important that the brand look consistent — from core identity rules to everyday communication materials — so we treated these tasks as one system, not separate design deliverables. We appreciate the team’s attention to our brand and their contribution to how it is represented visually.
Revaz RusadzeHead of Marketing · Digital Residence
BIT School
Thank you to the ZOND team for the brand book, logo, identity, and brand character for BIT School. We needed a brand that speaks clearly to kids and parents; the character became a distinct layer that adds personality and recognition. We appreciate the systematic approach to the school’s visual identity.
DmytroOwner · BIT School
NOVO development
Thank you, ZOND, for the logo, brand book, and identity for NOVO development. In real estate it is essential that a brand inspire trust and look consistent across materials. The team approached this holistically, and we received a coherent system that is practical to use.
Denys ArtiukhNOVO development
KAVLORA
Thank you to the ZOND team for the branding, website, and content work on Kavlora. For us this project was about presenting the brand as a whole — how it looks, what it says, and how it introduces itself online. That meant working not only on individual visual elements but on the substance of communication. We appreciate the team’s contribution and their attention to Kavlora’s character.
Mykola SorochukCo-founder · KAVLORA
Time to build your company style
Leave a request and we’ll start with a free consultation.
FAQ
Why does a company need corporate style?
It makes the business recognizable at every touchpoint, from signage to ads. One visual language builds trust, raises perceived value, and sets the company apart from competitors.
How much does corporate style cost and how long does it take?
From UAH 45,000 · 10–20 working days. Price depends on media count, logo concepts, and brand-book depth. We quote after the brief.
What elements are included in corporate style?
Logo with adaptive versions, color palette with codes, type system, visual concept, and brand graphics — then media design. Rules go into a brand book.
What are the stages of identity development?
Briefing, market and competitor research, concept with logo and palette, presentation on media with revisions, file and rules handoff.
Who should order corporate style?
New companies, businesses without a unified style, chains and franchises, and those entering a new segment.
What is a brand book vs a guideline?
A guideline covers visual usage. A brand book also adds positioning, values, and tone of voice.
Where is corporate style applied?
Stationery, presentations, website, social, ads, packaging, signage, transport, uniforms, and merch — prepared for screen and print.
What do you need to start?
A request and a free consultation. Then a brief on business, audience, competitors, and required media. Existing materials speed up analysis.
Related services
Learn more
What corporate style includes
Corporate style is a system where every element has its place. The base is the logo, brand palette, and type pair. The mark is drawn in several versions because it behaves differently on a sign, a social avatar, and a stamp on a box.
The next layer is brand graphics: patterns, icons, photo framing, lines, and panels. This is what makes people recognize the company even when the mark is not in the frame.
The last layer is media design: business cards, letterheads, presentations, website and social layouts, packaging, signage, transport, merch. Every business has its own list.
How identity differs from a logo and a brand book
A logo is one mark. Identity is the system around it that shapes the company image. A brand book documents both look and meaning. Three different scopes of work and three different estimates.
The most common mistake: ordering a mark and assuming the style is done. Then every layout is made by eye — a year later there are ten color versions and four fonts, and recognition does not grow. Identity sets the boundaries for every next layout.
A brand book is needed when many people use the style — from an in-house designer to a print shop and franchisees. Small businesses often need a short guideline.
What drives corporate style cost
Corporate style price is calculated from scope. The media list influences the estimate most — a business card layout and a truck wrap are different jobs.
That is why we quote per project after the brief. A business that needs a mark and basic rules should not pay for market research. A chain with dozens of locations needs more than a mark.
- whether we draw the mark from scratch or build around an existing one;
- how many logo concepts we present;
- media count and complexity;
- brand-book depth, from a short memo to a full document;
- revision rounds and how many people approve.
Where company identity is applied
The simplest way to check a style is to lay it out across real places: stationery, contracts, presentations; digital media — website, social, emails, banners.
Physical media lasts longer and mistakes cost more: signage, windows, transport, uniforms, badges, packaging, merch. Both the artwork and how it behaves on the material matter.
We also check edge cases — black-and-white print, embroidery, and very small sizes — before approving a layout.
Services often combined with identity
When a business starts from zero, brand development comes first — positioning and character define what the style should be. If strategy exists but there is no mark, logo development opens the work and style is built around it.
When more than one person uses the style, rules go into a brand book. The company stops explaining the correct shade to every vendor.
Let's discuss your project?
Tell us about your business, and we will offer a solution tailored to you.