AXIMOD↗

AXIMOD is a brand of automotive braking systems. Its product brings discs, calipers, and other components into one mechanism. The brand character is built on an engineering mindset, precision, and control.

The visual image had to match the product itself: composed, technical, and expressive. We built an identity that works on brake-system details as well as in packaging, advertising, and everyday brand contact.

ZOND’s task was to shape a coherent AXIMOD image and express the strength of a technical product. The brand had to stand out in the automotive category while staying restrained and clear.

We needed a system for different materials and scales: a caliper mark, a small keychain, a business card, a box, apparel, and a poster. Clear geometry, contrast, and consistent brand elements became the core.

The AXIMOD mark is built on opposing geometric forms. It works with the distinctive wordmark and alone as a compact brand marker. Its geometry continues in two gradient graphic elements that express dynamics.

Electric orange #FF3900 sets the accent, while graphite #141419, steel blue #394960, and metallic grey #C7C7C7 form the technical surround. IBM Plex Sans unites the system: Regular for body text, Medium for headlines and accents.

For AXIMOD we created a logo, corporate style, and brand book. The visual system was applied across packaging, stationery, apparel, accessories, social media, and advertising.

The mark, palette, typography, and gradient graphics connect every medium — giving the brand a recognizable image and a clear base for future communication, from a small detail to a large format.