Home Hub↗

HOME HUB is a Swedish brand of doors, windows, and hardware. These are the details that shape the feeling of home every day — from the first touch of a handle to the way light moves through a room.

The identity had to express this attention to materials and proportions. We built a restrained visual system with warm natural tones, a clear mark, and a recognizable communication language.

ZOND’s task was to unite the architectural character of the product with a sense of home comfort. The style had to feel modern, calm, and right for both the showroom and digital channels.

We needed a complete system: from logo and typography to signage, print, apparel, and the website. Every medium had to read as HOME HUB and keep the focus on the product.

The logo is built from four vertical elements that grow in height and width, recalling doors in perspective. The mark pairs with a two-line HOME HUB wordmark. An arch develops the theme as a separate graphic element for compositions and media.

The palette draws on linen, olive, and walnut tones: #E9D3BB, #31351E, #3C2515, and #C7C5A7. Arial Nova Regular keeps body text clear, while Georgia Pro Cond Italic adds expression to short accents.

For HOME HUB we delivered branding, SMM, web development, and graphic design. The visual system is built on the logo, palette, typography, and an arch graphic — shown on signage, letterheads, cards, notebooks, apparel, accessories, and digital materials.

Shared colors, proportions, and composition principles connect every medium. The brand now has a consistent visual language that can grow with the assortment and new touchpoints.