NOVO Development

A space for living.
A brand for a new experience.Logo · Brand book · Identity
NOVO Spa — detailed pool, palms, and identity in the space
01
ABOUT THE CLIENT

A new way
to be in Ubud.

NOVO Development is a residential complex in Ubud, Bali. The team wanted a brand that conveys mobility, convenience, and comfort.

The identity blends the complex’s contemporary character with Bali’s nature and works across NOVO Ubud, NOVO Spa, and NOVO Kitchen & Bar.

Country
Indonesia
Niche
real estate
Product
residential complex
Client website
02
THE BRIEF

One idea.
In every format.

Design a logo and a full brand book that set NOVO apart among Bali residential projects. Build a recognizable system for the space, print, and digital.

03
THE SOLUTION

Space becomes
the brand language.

We created the logo, color palette, typography, and identity rules. Minimal graphics support the architecture and atmosphere of the complex.

Kharkiv Tone Regular shapes the headlines; Montserrat keeps body text readable. One system unites signage, print, and digital carriers.

NOVO / BRAND EXPERIENCE

From space.
To feeling.

NOVO DEVELOPMENT / BRAND IDENTITY
SCOPE OF WORK

Brand in the details.

Branding
Logo
Brand book
3D model
Print
Souvenir products
NOVO Ubud presentation on a laptop
NOVO — Kharkiv Tone Regular
04
THE RESULT

A recognizable brand.
A cohesive experience.

NOVO received a logo, brand book, and a consistent visual system applied across the complex environment, advertising, print, and digital.

Brand rules help keep one character across formats and open the way for new carriers.

05
CLIENT FEEDBACK

The NOVO development team’s perspective.

Thank you, ZOND, for the logo, brand book, and identity for NOVO development. In real estate it is essential that a brand inspire trust and look consistent across materials.

The team approached this holistically, and we received a coherent system that is practical to use.

Denys Artiukh
KEEP EXPLORING

More character to discover.

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