Digital Residence

Technology.
As a way of life.Brand strategy · Identity · Logo · Brand book · Brand character · Graphic design
Digital Residence — tech-forward residence
01
ABOUT CLIENT

A new perspective
on life by the sea.

Digital Residence is a tech-forward residence in Sea Breeze, Azerbaijan. The project combines residential apartments, business spaces, and a community of IT professionals, creative teams, and investors.

Architecture and digital solutions shape a single experience here. The visual image must convey that idea before you enter the space — through form, material, and the tone of communication.

Country
Azerbaijan
Niche
real estate
Product
tech residence
Client website
02
TASK

Show the future.
Keep it clear.

Create identity for a premium project with international ambitions. The image had to combine innovation with a sense of reliability and represent the residence clearly to different audiences.

The system had to work on screens, in space, and in print. From the logo to the 3D mark and corporate materials — every element had to support one architectural logic.

01

Innovation

Convey the tech idea through form and materials.

02

Consistency

One logic for communication and branded touchpoints.

03

Scale

Recognition from small details to full space.

03
SOLUTION

Architectural logic.
Digital expression.

The mark is built on a triangular form tied to the architecture’s structure. Its clear silhouette gives a recognizable contour that moves between flat graphics and 3D visuals.

Metal, glass, and concrete became material anchors for the identity. Work with light, transparency, and depth adds a tech character, while restrained layouts preserve a premium feel.

VISUAL PRINCIPLE

Architecture.
In a new dimension.

DIGITAL RESIDENCE / BRAND IDENTITY
Presentation booklet
SCOPE OF WORK

From the mark
to a full system.

Logo and symbol
Visual identity
Brand book
3D logo
Print and advertising
Corporate products
Brand in space
04
RESULT

One character.
In every dimension.

For Digital Residence we developed a logo, visual system, brand book, 3D logo, print and advertising materials, and souvenir and corporate products. The case shows the brand across formats.

The brand book unites the elements into a practical base for future communications. The architectural mark and shared visual language help preserve the residence’s character — from presentations to physical touchpoints.

05
CLIENT FEEDBACK

The Digital Residence team’s perspective.

Thank you to the ZOND team for working with us on the full brand book, graphic design, and presentation for Digital Residence. It was important that the brand look consistent — from core identity rules to everyday communication materials — so we treated these tasks as one system, not separate design deliverables.

We appreciate the team’s attention to our brand and their contribution to how it is represented visually.

Revaz RusadzeHead of Marketing

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