Kyiv — everyone's city↗

The Kyiv City Tourism Department works on the capital's tourism image and urban communications. For this project, it was important to speak first to the people who live in Kyiv.

The campaign invites viewers to see the city through personal stories and feelings. Familiar places, daily routes, and warm memories become a reason to feel part of the community.

Develop a social campaign that creates an emotional connection with Kyiv. The message had to be clear at first glance and equally close to people with different experiences.

A flexible visual system was needed for streets and screens. Large advertising surfaces, leaflets, the website, and promotional materials had to support one idea while keeping a recognizable character.

At the heart of the campaign is the idea “Kyiv is everyone's city” and children's drawings from Kyiv schools. Their directness adds humanity to the communication and connects it with the community.

We combined the drawings with expressive headlines and clear composition. Each format leaves room for a personal story but repeats the shared principle: the city is open to everyone.

We created a visual concept, urban advertising layouts, leaflets, website design, and promotional materials. Different formats form a consistent communication system.

The campaign shows Kyiv through people and their view of the city. A shared graphic language helps carry this idea from a billboard to a screen and from an ad message to something you can take with you.