Nove Misto↗

Nove Misto is a premium developer in Bucha. The project focuses on residential apartments, business spaces, and a community of people who value a modern urban experience.

The brand speaks to future residents, entrepreneurs, and investors. Its image must combine the emotion of a new home with a sense of thoughtful decision-making.

Create a cohesive identity and brand book that reveal the architectural character of the project. The mark, palette, and composition must support the same impression across all touchpoints.

The system must work on screen, in urban space, and in print — from a compact business card to a large advertising surface. Recognizability, clarity, and a restrained tone are essential.

Sharp angles and the geometry of the mark echo the building's structure. This silhouette creates a sense of support, order, and precision — qualities essential for a development brand.

Dark surfaces and a vivid orange accent combine restraint with energy. Marble, concrete, and metal textures connect the identity to architecture, while Feature Mono and Inter support a clear hierarchy.

Nove Misto received a cohesive visual system: from the logo to the brand book, advertising materials, and corporate items. The architectural motif unites different touchpoints into one image.

The brand book gives the team a foundation for future work: how to preserve mark proportions, use colors, and build composition. This helps develop communication without losing brand character.