Yakomoga↗

Yakomoga is a Japanese-food delivery brand with its own space right across from the checkouts at NOVUS supermarket. Customers can pick up orders there while the team prepares them for pickup and delivery.

At the core of the brand is a blend of Japanese cuisine and Ukrainian character. The identity needed to grab attention quickly amid the supermarket surroundings and stay recognizable on packaging, team uniforms, and digital communication.

Create an expressive look for the pickup point at NOVUS and the delivery service. Customers should easily find Yakomoga, recognize the brand, and understand where to collect their order.

Unite the signage, packaging, team uniform, gift card, napkins, and sidewalk sign. Keep a strong mark while using the pattern selectively on black carriers.

The original logo featuring a Cossack character and the "Delivering pleasure" tagline became the foundation of the system. White and black give the design room to breathe, while red helps the brand stand out against the supermarket surroundings.

An embroidered geometric pattern adds Ukrainian character to the white paper bag and box. On the black delivery bag, chopstick sleeve, and gift card it works in a contrasting version. Typography and palette support this system across packaging and advertising, while roll photography becomes the main focus of Instagram communication. On the uniform, napkins, and signage the mark stays the lead — each carrier finds its own balance of graphics and open space.

Yakomoga received a cohesive visual system for its presence at NOVUS, self-pickup, and delivery. The brand is recognizable by its mark, color accents, and consistent communication.

This case presentation focuses on the carriers the business actually needs: budget white packaging with the pattern, a 1,000 UAH plastic gift card, team uniforms, napkins with the mark, a promotional sidewalk sign, and the digital order screen. Identity rules help develop these formats consistently.