Goshchanochka↗

Goshchanochka is a Ukrainian dairy producer. Kefir for breakfast, sour cream for home cooking, butter and yogurt — everyday products people choose again and again. Design had to make this range clear and recognizable on the shelf.

The case combines Goshchanochka identity, packaging design, and its use in advertising. Alongside the core line are Yougurtinni drinking yogurts, FRUGURTINNI curd desserts, and Babusyn Khutir sour cream — each series with its own mood.

ZOND’s task was to build a clear presentation of the dairy range. Logo, product name, flavor, and fat content had to read in a clear sequence. Packaging needed to attract attention and help shoppers tell products apart quickly.

The system had to adapt to soft packs, bottles, cups, and butter wraps. Advertising, staff apparel, and transport also had to carry the brand beyond the shelf.

At the center of the core identity are an illustrated cow and a warm golden ribbon with the Goshchanochka name. A milky white background, blue sky, green meadows, and characters create a close, friendly image. Kapelka New softens headlines, while Fixel Text keeps key information readable.

Packaging accents depend on the product. Everyday dairy uses familiar landscapes and large names. Drinking yogurts lead with fruit and flavor colors, while curd desserts rely on appetizing presentation and contrast color blocks.

The case unites Goshchanochka logo and typography, dairy packaging and product series, advertising media, and branded apparel. Design is shown on the shelf, in a basket, on the table, and in the city.

Each series has its own recognizable cues, while name, flavor, and format stay the main guides. This gives a base for consistent assortment growth and future advertising materials.