Akula Mama↗

Akula Mama is an Odesa-based brand that makes affordable fish snacks. Its lineup includes fish cutlets, fish sticks, and shrimp.

The brand speaks to a family audience aged 35+, for whom product quality, a clear choice, and a fair price matter most. The visual identity needed to combine these expectations with a lively Odesa character.

Create a recognizable logo and packaging design that grabs attention and conveys the quality of the fish products. It was important to keep the brand friendly and aligned with its price segment.

The packaging needed to help shoppers quickly recognize the brand and product. One visual system had to unite different lineup items and work well on the shelf.

At the core of the identity are an expressive logo, color, and graphic elements. Together they shape the brand's character and help the packaging stand out among other fish products.

The design combines emotional appeal with clear product information. Consistent composition principles keep the lineup cohesive, while differences between items make choosing easier.

The brand received a logo and a consistent packaging design for its fish snacks. The vibrant visual style conveys product quality and supports Akula Mama's affordable, friendly character.

The system unites different products into one lineup. Packaging becomes the brand's main touchpoint: it introduces the product, helps with choice, and builds a recognizable image.