Logo is more than just a sign. This is the first person to see a brand. That's what leaves memory, makes emotions, forms trust. In the modern world, where brands are thousands and attention is the weight of gold, logo becomes an important tool of cognition and communication .
In this article, we're telling you what a logo is that there are types of it that it does and why every serious business should have its unique visual signature.
What's a logo?
A logo is a graphic or text image that identifies a brand. It can contain:
- Name of the company
- A symbol or a icon
- The stylized elements that pass the business.
The logo is a visual signature for a brand. His goal is to make a company recognizable, distinguish it from competition, to create trust and emotional connection.
logo judgments
There are several major logo types:
1. Text (logo-word)
It only comes from a brand-stylized unique font.
* Example: Google, Comic-Cola
2. Lemon (monogram)
It's based on abbreviation or company initials.
Example: HBO, IBM
3. Character (icon, sign)
Graphics image without text.
Example: Apple, Twitter
4. Combo logo
Combine text and character is the most universal option.
Example: Adidas, Lacosste
5. Empham
Text, "embedded" in graphic element - often used in education, in automobile and sporting areas.
For example: Harley-Davison, university herms
Basic logo functions
- The identification of a brand helps people recognize your company among others.
- Using trust Professional logo says business seriousness.
- * Change of values Through the form, colors, style can be emphasized by the nature of a brand -- reliability, innovation, ecology, etc.
- Exportment The Lego chain different communications materials into the single iPhone - from the site to the package.
What good logo should be?
The successful logo has several key qualities:
- * Space - Easy to remember
- * Unique - doesn't look like competition
- * Adaptive - It looks good in different sizes and formats
- Activities - corresponds to modern design and your market
- * The Web - carries the idea, not just the "beautiful picture."
Logo is not just a picture
There's a design job behind the logo, marketing, strategies. This is the result of research, analysis of the audience, understanding the mission of brand. That's why patterns or free logos often don't work -- they're devoid of depth and unique.
The logo is the point of entry into the world of a brand. His role is not to underestimate: it is his beginning of trust, emotional connection and awareness. If you build a business with long-term plans -- unique, professional-designed logo you need.
You want a logo that works for you? Get to the branding agency * ZOND - We're creating the logo that speaks for you before you can introduce yourself.
