A logo is a visual brand code. Its form, style, colors and fonts are not random -- they're not just about the company, they're also showing the game rules in a particular sphere. The same approach wouldn't work for an IT startup, a medical clinic, or a fashion brand. Logo has to say "in the language of his industry - only then it will understand, recognized and effective.
This article shows how logos differ depending on the company's activities and what to pay attention to.
1. IT and technology: minimalism, geometry, dynamics
Companies in technology want to express innovation, velocity and flexibility. For logos these are characterized:
- Minimal shapes
- Clean fonts Serif
- Geometric or abstract elements
- Often blue or purple, which are associated with trust and technology.
Example: Cisco logo, Intel, Slack
2. fashion and beauty: emotion, aesthetics, style
The logo industry has to be stylish, sometimes even fashionable by itself. Main features:
Fancy fonts (sometimes with an individual style)
- Minimum color or full black-white gamma
- The space that allows the logo to be easily applied on the clothing, the packaging, or the label.
Example: * Chanel logo, Zara, Vogue
3. Financial and Right: Trust, stability, authority
It's important to have security and confidence. Often used:
- Strong Serif fonts
- Balance symbols, shields, columns, digits
- Dark blue, green, gray - colors of confidence and stability
Example: JP Bergan, Delotte, Monobank
4. Medical and pharmaceutical: cleanliness, care, reliability.
Lagos in this field need to invoke confidence and a sense of professional help:
- The cross, heart, man or leaves symbols
- Calm, sterile colors - white, blue, green
- Whitecky, easy reading fonts.
Example: Pfizer logo, Medliff, Dobrize
5. Food and restaurants: emotions, taste, energy
Now, we're seeing long-term brands through the mood, taste and culture. It's appropriate here:
- Tapley colors (red, yellow, orange), causing an appetite
- Manual or decorative fonts
- Food or kitchen cleaning
Example: McDonald's logo, Starbuks, La Fiiglia
6. Building and real estate: reliability, structure, scale
Companies of this industry want to show strength and professionalism. There's a lot of meetings at the logo:
- Geometric or architectural elements (roofs, cubes, columns)
- Monochrome or calm colored gamma
- -Strong, "solid" fonts
Example: Budmaster logo, DCH, KAN Development
7. Education and culture: content, tradition, development
It's an important tool of mind, deep, experience. The logos often contain:
- Book symbols, light, trees, soths
- Geraldyk (for traditional learning institutions)
- Deep colors - bordered, blue, gold
* Example: Harvard logo, Roomeus, Ukrainian Catholic University
There are no universal solutions in logo design -- everything depends on who and what this logo is about. A good designer has to take part in the field context, the type of the audience, the positioning of brands and emotions that he needs to call.
If you want to get a logo that will be your own in your field, go to the brand agency ZOND . We create logos that speak in your market, but remain unique.
