Creating a logo is the first and one of the most important steps in building a brand. In a movie brand agency * ZOND * we're developing an iPhone that's not just beautiful, but is working for your business. In order for the logo development process to be very efficient and accurate, it's important to get ready for the order. Below is a step-by-step instruction, how to do it.
1. Define brand goals
Before we order a logo, we need to be very clear:
- ** Who are you?
- *** for whom are you?
- What is your identity? (Conquant advantages, positioning)
These answers help us construct a visual image that will match your ideas and speak with your client in one language.
2. Collect reference
Even the best designer doesn't read his mind. So it's very useful if you're:
- Save examples of logos you like or don't like
- Show styles, colors or fonts associated with your brand
- You'll see what mood or association should summon the logo
It doesn't have to be the logos of your sphere -- the main way we understand your visual taste and direction.
3. Be ready for dialogue
In ZOND, we're working through a briefing -- this is a small form that you fill before you start work. We say in it,
- What exactly do you want?
- Where will the logo be used (site, print, package, etc.)?
- What style are you closer to - minimalism, classical, dynamic, playful, etc.?
This is the basis for a distinct TPS that holds the entire object. And if there's doubt, we'll always discuss details in person or online.
4. Trust the process
We're in ZOND making logos from scratch -- no patterns, no receipt. But a good result needs time:
A market and competition study
- Ideas and Multiple Choice Generation
- A presentation of concepts and manipulation of instructions
- Parsing a logo and deliver all output files
It usually goes from 10 to 20 working days - depending on the complexity and the mileage.
5. Prepare to the future
We pass the logo to several formats (for web, print, social network), as well as optionally, we develop fable *** - a short brand with usage rules. This allows you to maintain the wholeness of your iPhone in the future, even if it has different contractors working with it.
To order a logo from a ZOND brand agency is not just to go to designers, but to start a process where you and I are partners. The more accurate your input, the closer you get to the ideal. And I'm going to guarantee a professional approach, a strong creative team and a logo that will work for your brand for years.
Ready to create a visual face for your business? Write us -- and we will launch ZOND to work on your brand.
