Tbiliso↗

Tbiliso is a Georgian restaurant in Kyiv. Its character rests on food, a warm atmosphere, and hospitality guests want to return to.

The rebrand needed to carry those feelings into every touchpoint: visual style, packaging, in-restaurant materials, and digital communication.

Rethink Tbiliso’s visual identity to express Georgian cuisine and the restaurant’s atmosphere more clearly. Update packaging and supporting materials while keeping a recognizable character.

Strengthen positioning as a place for food and the experience of Georgian hospitality — clear to newcomers and familiar to regulars.

The team researched the market and audience preferences, then built a cohesive brand system. A warm palette, graphics, and food photography convey taste and comfort.

The style was applied across packaging, print, social media, and branded merch. Every touchpoint works together to support an authentic Tbiliso image.

The restaurant received updated identity, packaging, print, a social visual direction, and branded merch. The case shows the system across different touchpoints.

ZOND’s project description notes growing interest and guest numbers in the first month after the rebrand, plus positive feedback. No exact figures are cited.