What is a brand book and who needs one.

Brandabk is a document that contains detailed instructions about using all of the elements in the visual style of a brand. It serves the only source of truth for everyone who works with a brand to ensure that his visual identity will be consistent in all channels of communication.

Basic brand components:

• A brand description: mission, vision, value, market positioning.
• Visual identities: logo, color gamma, fonts, icons, graphics.

• Communication style: voice tone, language features, visual style of advertising.

• Using a brand: examples of visual identity applied to various media (website, printed product, packaging, souvenir, etc.).
• Key protection: logo usage rules, ban and limit policies.

Brandabk is required by a company who wants to:

• Create a strong and recognizable brand. Brandabk helps to articulate the visual identity of a brand and to ensure its sequential use, which makes the brand more recognizable and memorized.

• Keep the brand unity in all channels of communication. Brandabk guarantees that regardless of where the consumer faces a brand (website, advertising, social networking, printed), he'll see it in the same style.

• Increase professionalism and brand authority. A brand present tells us that the company is serious about its brand and its development.

• To ease work with the brand. Brendbuk is a direct guide to anyone who works with a brand, from designers and marketing to private employees. It saves time and resources and minimizes error risk.
• Protect the brand from unauthorized use. Brandbock clearly describes logos and other elements of visual identity that helps protect brands from non-sanctioned use and subboxes.

Brandabk is an investment that will pay off with a fox. It will help you create a strong and recognizable brand, increase its professionalism and authority, and also reduce the work with the brand.

• For frivolers and organizations that work with brandy.

• For partners and franketasis using a brand in their work.

• For employees to help them understand brand and value better.

Creating brandy is a complicated process that requires careful planning and cooperation with different specialists.

• Alone: if you have experience with design and marketing, you can create a brand on your own.

• With a freisser: you can hire a frelansaad designer or a marketer to help you create a brand.

• From the agency: you can address a specialized agency that will make you a brand key.

The cost of creating a brand-new brand can vary depending on its complexity, the amount of work and the way you choose to create.

• Give me some goals and a brandy mission. What do you want to achieve with a brand?

• Get your brand rec analysis. Define value, market positioning, key messages and target audiences.

• Design a visual identity for a brand. It includes logos, chariot gases, fonts, icons and other graphical elements.

• Design the style of brand communication. It includes voice, language and visual style of advertising materials.

• Give me the rules for using a brand. This includes rules for using logo, ban and limit.

• Create a clear and laser document. Brandbock must be easy to read and clear to everyone who will use it.

• Update the brandy regularly. Brendbuk must be a dynamic document that reflects your brand change.

Brendbuk is a valuable tool to help you create a strong and recognizable brand, increase its professionalism and authority, and also reduce the work with a brand.

And above that, it's important to remember that a brand-buk isn't just a set of rules. It's also a reflection of your corporate culture and values. Brendbuk has to be so he inspires your employees and your loyal customers.

If you want to create a successful brand, a brand, that's what you don't need.

Call us if you need help making a brandy.

We believe that together we can create a brand that will be proud of Ukraine and the world!