Brandbok is a official document for a company that determines the rules of using all of its elements as a brand. It contains complex information about visual, communication, and brand corporate identity, providing unity and awareness of companies at all levels. It's a sort of "manager" that helps you keep the sequence in the communication of a brand both for internal co-workers and for external partners.
Key facts
1. Mission, values and positioning
This is the introduction part describing the brand philosophy, its basic values and goals. Positions determines how a brand wants to be accepted in the market and what it's different from competition.
2. Visual Identity
This section describes the most detail what a brand would look like in a visual space:
- Logo : Logo rules, colored variations, minimum size, possible for phones.
- Fiurm Color *: A palette of basic and extra colors, including the exact codes (RGB, CMYK, Pantone).
- Fonts : basic and helper fonts used in communication as well as the rules for them.
- Visual Elements : icons, graphic elements, panns and other components that are part of the visual style.
3. Contact Guideline
These are the key rules and tons of brand communication. It includes the style of writing, the approach to interaction with audiences and language that we should use in different channels of communication (social networks, advertising, press-release). The Communist tone can be formal, friendly, informative or creative - depending on the selected strategy.
4. Using branded materials
This section explains how to use a brand on different media: advertising bars, gift products, websites, packaging, etc. The rules for logos, fonts and colors are specified in particular.
5. Photos and Visual Content
Brandabk can contain instructions on what type of photograph or illustration to use. For example, this could be a photograph of an emphasis on nature, emotion or technology, depending on the philosophy of a brand.
6. Corrupt style and documentation
This section defines the layout of internal and external documents: presentations, letters, commercial suggestions, loans, forms, etc. All of this should match the general style of a brand.
Scabba importance
Brandabk is a key tool to keep the brand unity at all stages of its development and communication. It helps avoid uncontinuity in using brand elements, provides easy work with external partners, and helps create a cognitive representation of a brand in the market.
As a result, the brand's brand strategy management tool becomes a tool for the brand's strategy department to increase its competitiveness and help effectively work with the audience.
