On the Internet, you're your site, you're a packaging, and you're looking at social networking. If you sell online, your brand lives not in the office, not in the sails, but in the browser window. And that's why the neat, fancy brand-brigade is not a "good option," but life is essential for e-play objects that want to remain recognizable, even when the buyer only saw them once.
What is a brandy and why is it important to e-play?
Brandbock is not just a file with logo and fonts. It's a full instruction from using your brand in any way: from the post in Instagram to the spread or a marketing banker. For a brand-uniform online store, it's visually combining all the points of touch to a client.
Without him, chaos. A logo on one page blue, on the other page black. A 15-year-old fan, a fork sheet, kind of another pattern. So blurry is erasing a brand from the customer's memory. And in the e- commerce world, where attention is the most expensive currency, to be aware of critical importance.
How does a brand-buk help you recognize?
- * Visual Articles * The same color style, typography, photo processing, tone of publication on social networks. A man sees a banner -- and he still understands it's you. It's like a iron scent -- you don't have to see to know.
- * Trust through professionality When the site, the social media page, the package and the ad, say one language, is the customer's signal: it's under control. This brand creates more trust. That's more sales.
- * Zoom Out Working with designers, the SMMs, the ads? Brandbock allows you to transfer style without spending hours to explain. New people easily support the only way your brand looks.
What does a brand have to do with an eplay brand?
- * Logo - colored and monochrome choices, location rules.
- Fiurm Colors - Master and additional palette, examples of connections.
- The default graph * - fonts, title and text hierarchy.
- Visual style of goods - background, light, racial, photo processing.
- * Iconography and Paper - For a website, mobile version, presentations.
- Voice tone * - as your brand talks to the client: officially friendly, humbling, or short, in fact.
- * Examples of applications - banner, social network, email-spread, commercial masks.
Frequently Asked Errors
& Annotate Using various styles on social networking and on the website
- A logo in wrong format or too bright background
- Missing single photo style
- Throughout the nesting of colors in advertising markers
- The Mark Text that "not brand-style" is "you," on "you," officially, with jokes.
These things seem small, but that's the trifle that creates the image. Which means trust.
th-commerce world fast, dynamic and very competitive. The merchant sees hundreds of announcements, pages, permanent days. If your brand doesn't have a clear visual and emotional identity, you risk staying unseen. And that's why * brands are not designer, but investment in recognition and sales .
And this is also a tool that works for you every day: in social media, on a website, in advertising, in letters, in your buyer's head. And he's the one who helps turn "I've seen something like" oh, this is the same store! "
