Britding and branded are two concepts that often confuse them, although there's a clear difference between them. To understand how the company's image is built and how to manage it, it's important to figure out what's behind those words.
Billing is a strategic process of forming a unique image of a company in front of the audience. It's not just about the visual part, like the logo or the colors, but first of all about sensors, positioning, promise of brand, emotions that it causes, but also the general communication strategy. Billing covers market research, targeted research, forming missions, values, brand voice, and also the ways the company takes all of this to their customers. It's long-term work that affects every aspect of business -- from business visit to behavior, from advertising to service.
Brendbuk, in turn, is the result of this work or its fixed part. This is a document where all the key elements of the visual identity of the brand and the usage rules. The brands usually contain a logo in different variations, a colored palette, fonts, logo design rules, advertising art design, stylistic photos, and often the elements of communication key. Brandbock helps ensure the integrity of a brand's perception in all channels and protects the company from visual chaos. But the brand itself doesn't create a brand -- it's just a tool for the brand.
So branding is a strategy, an idea and an emotion behind a brand, and a brandy is a technical guide to implement this idea properly in design and communication. One doesn't exist without another: a brand without a brand is easily lost awareness and integrity, and a brand without a branding turns into a set of patterns without depth. Understanding this difference is the key to a consistent and powerful brand.
